Legal · Trovare LLC

Privacy Policy

Effective · October 1, 2026

Archived version. This is the privacy policy that was in effect from October 1, 2026. It was replaced on October 9, 2026 and is kept here permanently as a record. Its wording is unchanged. The current policy is at trovare.app/legal/privacy-policy.

This privacy notice explains what Trovare LLC ("Trovare," "we," "us," or "our") collects about you, why, who we share it with, and the choices you have. It covers:

Together we call these the "Services." Trovare helps you find and walk self-guided tours, with turn-by-turn directions, audio narration, and Alfred, an AI guide you can ask about the places around you.

Questions or concerns? If anything here is unclear, or you do not agree with how we handle your information, please contact us at go@trovare.app before using the Services.

Which version applies to you. This policy applies to Trovare 1.1.0 and later. If you are using version 1.0.12 or earlier, the previous policy applies to how that version handles your data.

What changed in this version

This notice replaces the version dated June 24, 2024. The main changes, which reflect how Trovare 1.1.0 works:

Since the September 30, 2026 version, we have also:

Summary of key points

Table of contents

  1. Who we are and what this notice covers
  2. What information we collect
  3. Location
  4. Alfred, our AI guide
  5. Purchases and unlock codes
  6. Analytics, crash reports, and diagnostics
  7. How we use your information and our legal bases
  8. Who we share your information with
  9. International data transfers
  10. How long we keep your information
  11. How we keep your information safe
  12. Your choices and controls
  13. Your privacy rights
  14. Children
  15. The trovare.app website
  16. How this notice maps to Apple's App Privacy labels
  17. Changes to this notice
  18. How to contact us and exercise your rights

1. Who we are and what this notice covers

Trovare LLC is a company registered in the United States at 39 South St, Washington, CT 06793. We are the "controller" of the personal information described in this notice, which means we decide why and how it is used.

This notice applies to the app, the website, and our communications with you. It does not cover other apps you open from Trovare, such as Google Maps, Waze, or Citymapper when you ask for directions, or the Phone app when you tap a tour provider's number. Those apps have their own privacy notices.

2. What information we collect

In Short: We collect what you give us to run your account, what the app needs to guide you, and technical information about how the app performs. We do not collect payment card details, your contacts, your photo library, your microphone, or health data.

Information you give us

Information collected automatically when you use the app

Information from other sources

The only information we receive about you from others is what Apple sends when you sign in with Apple (your name and email address), when you buy something through the App Store (a signed record of the purchase), and in the notices Apple sends us about refunds and other changes to purchases, and about a parent or guardian withdrawing consent (see section 5). We do not buy or receive information about you from data brokers, advertising networks, or social networks.

Information we do not collect

3. Location

In Short: The app asks for "While Using" location access only. Location is used to show tours near you, to guide you along a tour, and to help Alfred answer questions about where you are. During turn-by-turn navigation it keeps running with the screen locked so directions and narration continue.

We use your location for four things:

Map telemetry. Our maps are drawn by the Mapbox software kit, which can send Mapbox telemetry that Mapbox uses to improve its maps: the device's precise and approximate location while a map is in use, how the map is used, performance and diagnostic information about the map, and a random identifier the kit creates for itself. This is off unless you turn it on, by tapping the information (i) button on a map and choosing Mapbox Telemetry. If you turn it on, Mapbox states that the telemetry is not linked to your identity, and we do not give Mapbox your account details. You can turn it off again the same way.

What we store. We do not keep a log of your location or the route you walked. The only lasting record is the completed-tour summary described in section 2, which shows which tours you finished and when.

Turning it off. You can change or withdraw location access at any time in iOS Settings under Privacy & Security, Location Services, Trovare, or from the Permissions section of the app's Settings. Without location you can still browse, buy, and read about tours, but nearby tours, navigation, and Alfred's sense of where you are will not work.

4. Alfred, our AI guide

In Short: Alfred is off until you agree to use it. When you ask a question, the question, any photo you attach, your location, and details of the tour you are on are sent to our server and then to Anthropic, the AI company whose models answer you.

Before Alfred sends anything, the app shows you exactly what it sends and asks you to agree. You can switch Alfred off at any time in the Alfred section of Settings, and review "What Alfred sends" there.

When you ask a question, the app sends:

Our server checks the question for safety, adds background information about the place, and sends it to Anthropic. To answer, Anthropic may also run a web search that uses your approximate location, through a search provider that Anthropic uses for this. Anthropic processes this information as our service provider under its commercial terms and does not use it to train its models. Neither do we: we do not use your personal information, including your questions and photos, to train large language models or any other AI model.

Guests. You can ask Alfred a few questions (currently three) without an account. To count them, the app creates an anonymous guest ID, which is not linked to your name or email address. Guests cannot attach photos.

What we keep. We do not store your conversations in our main database; we keep only a count of questions per guest ID, and may keep a daily count per account, so we can apply our usage limits. We do keep a copy of your questions and Alfred's answers in our analytics tool (PostHog), linked to your account, so we can review the quality and safety of answers and investigate problems. The copy includes the town and region you were in, your local time, and the tour, stop, or page you had open, but not your precise location or how far you were from nearby stops. Photos are not part of that copy either: the image data is stripped out before the record is stored. If analytics is switched off (see section 6), we do not keep this copy. It is deleted when you delete your account.

Please do not include personal details about yourself or anyone else in your questions or photos. Answers are written by AI and can be wrong; do not rely on them for safety decisions.

5. Purchases and unlock codes

In Short: Purchases go through Apple's App Store. We never see your card details. We keep a record of what you bought so it works on all your devices.

Some regions and collections of tours are unlocked with a one-time in-app purchase. Apple handles the payment and receives your payment details under Apple's privacy policy. Apple gives the app a signed record of the purchase, which contains the product bought, Apple's transaction and original transaction identifiers, the purchase date, and whether it was made in Apple's sandbox or production environment. The app sends that record to our server, which verifies it with Apple's certificates and stores it against your account. When you buy while signed in, we attach your account ID to the purchase so Apple's record and ours match.

If you buy while signed out, the record waits on your device and is linked to your account the next time you sign in. You can restore purchases from Settings at any time; this asks Apple for your current purchases and updates our record.

Notices from Apple. Apple sends our server a notice when something changes about a purchase, such as a refund, and when a parent or guardian withdraws consent for a child or teen to use the app where the law gives them that right. Each notice carries Apple's identifiers for the purchase or for your copy of the app, not your name or email address. So that we can match a notice to your account, the app sends us, when you are signed in, the signed record Apple keeps of your copy of the app, and we store the ID in it against your account. We keep a record of each notice for three years.

Unlock codes. Some partners give out codes that unlock a collection of tours. When you redeem one, we record which collection was unlocked on your account and which code was used, so we can honour the unlock and stop a code being reused beyond its limit.

6. Analytics, crash reports, and diagnostics

In Short: We use PostHog, a product analytics service, to understand how the app is used and to catch crashes. This information is linked to your account when you are signed in. It is not used for advertising.

The app records events such as opening the app, viewing a screen, searching (including the words you searched for), starting, finishing, and rating a tour, playing an audio stop, saving a tour offline, opening a shared link, seeing a purchase screen, buying, restoring or failing a purchase, redeeming a code, booking or cancelling a trip, and asking Alfred (how long the question was, whether it had a photo or location, and how long the answer took, but not the question text itself). Each event carries the device and diagnostic information listed in section 2, and where it is about a tour, the tour's ID, title, creator, region, type, and distance.

Our server also records a few events: when an account is created and by which method, when a purchase is recorded or cannot be verified, when a tour is completed (with the summary statistics), when a trip is added, when a collection is unlocked or its unlock is withdrawn, and when an Alfred question is asked, answered, or blocked, or a guest reaches the question limit.

Linking. Before you sign in, events are tied to a random install ID. When you sign in, we tell PostHog your account ID, email address, and name, and earlier events from the same install are joined to your account. This lets us help you with support requests and understand how real travellers use the app. When you sign out, the app returns to a fresh anonymous identity.

Crash and error reports. If the app crashes or hits an error, a report containing the technical details of what went wrong (the code path, device model, iOS version, and app version) is sent to PostHog, on the next launch in the case of a crash. Reports are linked to your account if you were signed in, so we can follow up on problems you tell us about.

What analytics does not include. Your precise location is never sent to our analytics tool. The record of Alfred conversations described in section 4 keeps only the town and region you were in. Your phone number and password are never sent to analytics.

Your options. You control all of this with the "Analytics and crash reports" switch in the Permissions section of the app's Settings. If you are in the European Economic Area, the United Kingdom, or Switzerland, the switch is off until you turn it on: we ask once, when you first set up the app, and you can change your answer at any time. Everywhere else the switch is on unless you turn it off. When it is off, nothing about your use of the app is sent to PostHog, including crash reports and the copy of Alfred conversations, and our server stops recording analytics events for your account. Deleting your account deletes the analytics and crash data linked to it. You can also email go@trovare.app with any question about analytics.

7. How we use your information and our legal bases

In Short: We use your information to run your account, guide you on tours, answer your questions, process purchases, fix problems, keep the Services secure, and meet our legal obligations. We do not use it for advertising.

If you are in the European Economic Area, the United Kingdom, or Switzerland, the law requires us to have a legal basis for each use. The table shows each purpose, the information involved, and the basis we rely on.

Purpose Information used Legal basis
Create and run your account, sign you in, verify your email, reset your password Account and profile details, account ID Performance of our contract with you
Show tours near you, navigate a tour, play narration at each stop Location, tour activity Your consent (the location permission), and performance of our contract
Answer your questions through Alfred Question text, photos, location, tour context, guest ID Your consent, given on the Alfred consent screen
Unlock what you have bought or redeemed, on every device, and restore purchases Purchase records, unlock codes, account ID Performance of our contract with you
Keep your tour history, trips, and achievements Completed tours, trips, ratings Performance of our contract with you
Understand how the app is used and improve it Usage events, search terms, device and diagnostic information, identifiers Your consent, given with the analytics switch, if you are in the EEA, the UK, or Switzerland; otherwise our legitimate interest in improving the Services, which you can object to with the same switch
Find and fix crashes and errors Crash and error reports, device information Your consent, given with the analytics switch, if you are in the EEA, the UK, or Switzerland; otherwise our legitimate interest in keeping the app working
Secure the Services, prevent abuse, apply fair-use limits Identifiers, IP address, usage counts, safety screening of Alfred questions Our legitimate interest in protecting the Services and other users
Send service messages, such as verification codes, password resets, and replies to your emails Email address, your messages Performance of our contract with you
Review tour provider applications made on the website Application details Steps taken at your request before entering a contract
Comply with the law, respond to lawful requests, and defend legal claims Whatever is relevant to the request Our legal obligations, and our legitimate interest in defending our rights

We do not currently send marketing emails. If we start, we will only email you with your permission, and every message will include a way to unsubscribe.

We do not make decisions about you using automated processing that have legal or similarly significant effects. Alfred's safety screening only decides whether a question is answered.

If you are in Canada, we process your information with your express or implied consent, which you can withdraw at any time, except where the law allows or requires us to process it without consent, for example to investigate a breach of an agreement or to comply with a subpoena or court order.

8. Who we share your information with

In Short: We share information with service providers who run parts of the Services for us, with Apple for sign-in and purchases, and with others only when the law requires it or you ask us to. We never sell your information.

Our service providers act on our instructions under contracts that restrict what they may do with your information. They are:

Provider What they do for us What they receive
Apple Sign in with Apple, App Store purchases, geocoding and Apple Maps search, TestFlight Your Apple ID details, purchase details, coordinates or city names for lookups. Apple also gives us your name, email, purchase records, the ID of your copy of the app, and notices about refunds and withdrawn consent.
Supabase Hosts our database, sign-in system, file storage, and server code Everything stored on your account, and every request the app makes to our server, including Alfred questions and IP address
PostHog Product analytics, crash and error reporting, records of Alfred conversations. Hosted in PostHog's US Cloud. Usage events, search terms, device and diagnostic information, identifiers, your email and name, Alfred questions and answers with the town and region you were in (not your precise location)
Anthropic The AI models behind Alfred, including web search Your question, any photo you attach, your location, town, and local time, and the tour context
Mapbox Map tiles and route directions Map requests and IP address; your position and the rejoin point when the app re-routes you; the map telemetry described in section 3, only if you turn it on
Algolia Search in the app The words you search for, and IP address
Resend Sends email for tour provider applications made on the website Your name, email address, and application details
Vercel Hosts the website IP address and standard web request logs when you visit trovare.app
Content delivery networks, including Sanity's image service Serve tour images, audio, and map data in the app and on the website IP address and the files requested

We may also share information:

We do not sell your personal information, share it for targeted advertising, share it with advertising networks or data brokers, or share it with the partners whose unlock codes you redeem.

9. International data transfers

In Short: Trovare is based in the United States, and your information is processed there and wherever our service providers operate.

If you use the Services from outside the United States, including from the European Economic Area, the United Kingdom, or Switzerland, your information will be transferred to the United States, where privacy laws may differ from those of your country. Our analytics and crash reports are stored in PostHog's US Cloud. Where required, we rely on our service providers' Standard Contractual Clauses approved by the European Commission and the UK, and on the EU-US Data Privacy Framework for providers that are certified under it, to protect your information. You can ask us for more detail about these safeguards using the contact details in section 18.

10. How long we keep your information

In Short: We keep your information for as long as you have an account. Deleting your account in the app deletes it.

Information How long we keep it
Account and profile details, tour history, trips, ratings, unlocked collections Until you delete your account or ask us to delete it. They are removed from our live systems straight away and from backups within 30 days.
Purchase records While you have an account. After deletion we keep only what tax and accounting law requires, for the period it requires (up to seven years), without your name or email.
The ID of your copy of the app, and Apple's notices The link between that ID and your account is deleted when you delete your account. The notices themselves hold only Apple's identifiers, not your name or email, and are kept for three years as a record of refunds and consent changes.
Alfred questions and answers Not stored in our database. The copy in our analytics tool is deleted when you delete your account. Question counts are kept only as long as needed to apply our usage limits. Anthropic deletes what we send it, and its answers, within 30 days, unless it flags them under its usage policy (then up to two years) or the law requires it to keep them longer.
Analytics, crash, and error data linked to your account Deleted when you delete your account.
Analytics from guests and from before you signed in that is not linked to an account Up to 24 months.
Location Precise location is used live and not stored. The completed-tour summary above records which tours you finished, and the Alfred copy above keeps only the town and region.
Emails and tour provider applications As long as needed to deal with your request or application, and afterwards as a record of our correspondence, unless you ask us to delete them.
Information stored only on your device (offline tours, profile photo, cached images, settings) Until you clear the cache in Settings or delete the app.

We may keep information longer if the law requires it, or if we need it to resolve a dispute or enforce our terms. When we no longer need it, we delete it or make it anonymous.

11. How we keep your information safe

In Short: We use technical and organisational measures appropriate to the information we hold, but no system is completely secure.

All traffic between the app, the website, and our servers is encrypted in transit. Sign-in tokens are stored in your device's secure keychain. Purchase records are cryptographically verified against Apple's certificates before we accept them. Access to our systems is limited to the people who need it, and our service providers are chosen for their own security practices. Even so, no transmission over the internet or method of storage is fully secure, and we cannot guarantee that your information will never be accessed or altered without authorisation. If we learn of a breach that affects you, we will tell you and the relevant authorities as the law requires.

12. Your choices and controls

In Short: Most of what we collect is under your control in the app or in iOS Settings.

13. Your privacy rights

In Short: Depending on where you live, you have rights to see, correct, delete, and receive a copy of your information, and to object to or restrict how we use it. You can exercise most of them from inside the app, or by contacting us.

If you are in the European Economic Area, the United Kingdom, or Switzerland

You have the right to:

In these regions, analytics and crash reporting run only with your consent. The app asks once when you first set it up, and the "Analytics and crash reports" switch in Settings lets you give or withdraw that consent at any time.

You also have the right to complain to your data protection authority. In the UK this is the Information Commissioner's Office; in Switzerland it is the Federal Data Protection and Information Commissioner. We would appreciate the chance to address your concern first.

If you are in Canada

You have the right to access and correct your personal information and to withdraw your consent. You may also complain to the Office of the Privacy Commissioner of Canada or your provincial commissioner.

If you are a resident of a US state with a privacy law

Residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other states with similar laws have the right to know whether we process their personal information, to access it, to correct it, to delete it, to obtain a copy, and not to be discriminated against for exercising these rights. Some states also give you the right to a list of the categories or names of third parties to which we have disclosed personal information. We extend the same rights to residents of Oklahoma and Louisiana (whose laws take effect on January 1, 2027), Alabama (May 1, 2027), and Vermont (January 1, 2028).

Sensitive data. Several state privacy laws, including Connecticut's, treat precise location as sensitive data. The app uses your precise location only after iOS has asked whether Trovare may use your location, and only while you are using the app or following a tour. We use it for the purposes in section 3: showing where you are and guiding you along a tour, re-routing you through Mapbox, and Alfred. Alfred sends your location with a question only after you have agreed to it on the Alfred consent screen. We do not keep your precise location: the analytics copy of Alfred questions keeps only your town and region (section 4). Mapbox's map software sends location telemetry only if you turn it on (section 3). You can stop any of these at any time: location in iOS Settings, Alfred in the Alfred section of the app's Settings, and Mapbox telemetry with the (i) button on a map. We do not sell your precise location or use it for advertising, and we do not use your personal information to train large language models. To ask us to stop any other use of your precise location, email go@trovare.app.

Categories of personal information. In the past twelve months we have collected the following categories, as defined by California law:

Category What this means for Trovare Collected
A. Identifiers Name, email address, phone number, account ID, install ID, the ID of your App Store copy of the app, IP address YES
B. Customer records Name and contact details; purchase records (no card details) YES
C. Protected classifications Age, gender, race, and similar NO
D. Commercial information Purchases, unlock codes, trips booked YES
E. Biometric information Fingerprints, face scans, voiceprints NO
F. Internet or network activity How you use the app, search terms, crash and error reports YES
G. Geolocation data Precise and approximate device location YES
H. Audio, electronic, visual, or similar information Photos you attach to Alfred questions YES
I. Professional or employment information Only if you apply to be a tour provider on the website YES (website only)
J. Education information Student records NO
K. Inferences Profiles built from your information NO
L. Sensitive personal information Precise geolocation (see below); account password YES

Sensitive personal information. Under California law, precise geolocation and account log-in credentials count as sensitive personal information. We use them only to provide the features you ask for (nearby tours, navigation, Alfred, and signing in), to keep the Services secure, and for the other purposes permitted by law. We do not use or disclose them to infer characteristics about you, so the right to limit their use does not apply.

Sale, sharing, and targeted advertising. We have not sold or shared personal information for cross-context behavioural advertising in the past twelve months, and we do not do so. We do not use your personal information for targeted advertising or for profiling that produces legal or similarly significant effects. We have disclosed categories A, B, D, F, G, H, and L to the service providers listed in section 8 for business purposes.

How to exercise these rights. Use the controls in the app described in section 12, or email go@trovare.app. We will confirm your identity, usually by asking you to write from the email address on your account, and use the information you give us only for that purpose. You may authorise an agent to make a request for you; we may ask for proof of that authorisation. If we decline a request, you may appeal by replying to our decision, and we will explain the outcome in writing. If your appeal is denied, you may contact your state attorney general.

California "Shine the Light." California residents may ask once a year for information about any personal information we disclosed to third parties for their direct marketing. We do not disclose personal information for that purpose.

Do-Not-Track and opt-out signals. The website does not use cookies or tracking technologies, so there is nothing for a Do-Not-Track or Global Privacy Control signal to switch off. The app does not track you across other apps and websites.

14. Children

In Short: Trovare is not directed at children under 13, and users under 18 need a parent or guardian's permission.

We do not knowingly collect personal information from children under 13. As our terms explain, the Services are intended for people aged 13 and over, and anyone under the age of majority where they live must use them with the permission and supervision of a parent or guardian. If you believe we have collected information from a child under 13, please email go@trovare.app and we will delete it.

Age checks required by law. In places where an app store age law applies, such as Texas, the app asks Apple whether your Apple Account belongs to someone under 13, 13 to 15, 16 to 17, or 18 and over, and Apple may ask you or your parent or guardian to share that. Apple tells us only the age range, not your date of birth. The age range stays on your device: it is not sent to us or to our analytics tool. We use it to apply the law. Trovare is not available to someone under 13. Where the law requires it, we ask a parent or guardian to approve significant changes to the app before a teenager can keep using the affected features, and a parent or guardian can withdraw their consent through Apple at any time. When they do, Apple stops the app opening on that device and tells us, and we keep a record of it (see section 5).

15. The trovare.app website

In Short: The website uses no cookies, analytics, or advertising trackers. It collects information only if you apply to become a tour provider.

16. How this notice maps to Apple's App Privacy labels

In Short: The App Store shows a summary of the data each app collects. This table explains what each item on Trovare's label means in practice. "Linked to you" means we can connect the data to your account. Where it says "No," the data is collected anonymously by a software kit inside the app (Mapbox) and cannot be connected to you. None of it is used for tracking, which Apple defines as linking your data with other companies' data for advertising, or sharing it with data brokers.

Apple data type What it is in Trovare Linked to you Used for
Name Your profile name Yes App functionality, analytics
Email address Your account email Yes App functionality, analytics
Phone number Optional profile phone number Yes App functionality
Precise location Navigation re-routing, Alfred questions, place names; Mapbox map telemetry if you turn it on Yes App functionality, analytics
Coarse location Nearby tours; your town and region for Alfred, which the analytics copy of Alfred questions keeps; Mapbox map telemetry if you turn it on Yes App functionality, analytics
Photos or videos A photo you attach to an Alfred question Yes App functionality
Other user content Alfred questions, tour ratings, trips you book Yes App functionality, analytics
Search history Words you search for in the app Yes App functionality, analytics
Purchase history App Store purchase records and unlock codes Yes App functionality, analytics
Fitness Distance, duration, elevation, and average speed of tours you complete Yes App functionality, analytics
User ID Your random account ID; also a random ID the Mapbox kit creates for its telemetry, if you turn it on Yes App functionality, analytics
Device ID A random install ID created by our analytics tool (not Apple's advertising identifier) Yes Analytics
Product interaction Screens viewed, features used, tours started and finished, audio played Yes App functionality, analytics
Crash data Crash reports Yes App functionality, analytics
Other diagnostic data Device model, iOS and app version, language, time zone, network type, error messages Yes App functionality, analytics
Other usage data Map usage telemetry collected by the Mapbox kit, only if you turn it on No App functionality, analytics (by Mapbox)
Performance data Map rendering performance collected by the Mapbox kit, only if you turn it on No App functionality, analytics (by Mapbox)

Not collected: physical address, payment information, contacts, health data, audio, browsing history outside the app, advertising data, sensitive information such as race, religion, or sexual orientation, and any data from surroundings or body scanning.

17. Changes to this notice

We will update this notice when our practices change. The effective date at the top shows the current version, and earlier versions stay available at their own addresses so you can see what applied to older versions of the app. If a change is material, we will tell you in the app or by email before it takes effect, and where the law requires it we will ask for your consent.

18. How to contact us and exercise your rights

To ask a question, exercise any of the rights in section 13, or ask us to review, correct, or delete your information, email go@trovare.app or write to us at:

Trovare LLC
39 South St
Washington, CT 06793
United States

We will confirm that we have received your request within 10 business days, and respond within one month if you are in the EEA, the UK, or Switzerland, or within 45 days elsewhere. If a request is complex and the law allows more time, we will tell you within that period why we need it and when you will hear from us. If you are unhappy with how we handled a request or complaint, reply to our answer and we will review it. You can also review and change your details, and delete your account, from the Settings screen in the app at any time.